Early Career and Breakthrough
Price honed his skills at Bradford School of Art before excelling at the Royal College of Art, graduating in 1968 with a focus on menswear. He immediately joined Stirling Cooper, where his trousers, coats, and waistcoats drew on sexual fetishism, earning acclaim for their wit and innovation.
His button trousers were worn by Mick Jagger on the Rolling Stones' 1969 Gimme Shelter Tour, while bridge-crutch designs highlighted the male form with technical prowess. By 1979, Price launched his own label with shops in South Molton Street and King's Road, solidifying his trendsetting reputation.
Iconic Music Collaborations
Price's partnership with Roxy Music and Bryan Ferry defined the band's aesthetic, styling their first eight albums and the 'Roxy girls' on covers. He also dressed David Bowie, Robert Palmer, Duran Duran, Steve Strange, and Iva Davies, creating a military-dandy-sexy look that reinvented the suit for rock stars.
His influence extended to Lou Reed's Transformer album back cover. Price made suits rock 'n' roll, predating superstar designers and shaping British fashion without sponsors.
Later Years and Enduring Legacy
In his later career, Price was considered to replace Gianni Versace in 1998 and opened a Chelsea showroom in 2000. He designed for Pamela Anderson, Tilda Swinton, and the Duchess of Cornwall, while creating carpet gowns for Brintons and tweed for Glenalmond.
Nominated for awards and featured in Vogue, Price continued innovating until his death. His passing on December 16, 2025, weeks after his final catwalk, prompts reflections on his visionary impact amid today's tributes from fashion and music worlds.