What Is Rumble?
Rumble is a video-sharing and livestreaming platform that describes itself as a freedom-first, free-speech alternative to mainstream services like YouTube.[1][2][8] It lets users watch live streams, upload videos, subscribe to channels, and interact via live chat while promising less censorship and fewer algorithmic restrictions.
The service is accessible through its website and dedicated iOS and Android apps, with content spanning news, politics, gaming, sports, culture, and more.[1][2][8] By highlighting uncensored and exclusive shows, Rumble aims to give both viewers and creators an option outside what it calls Big Tech-controlled ecosystems.
Key Features and Monetization on Rumble
Rumble’s core features include channel creation, video hosting, livestreaming with live chat, and recommendation feeds that surface trending and viral content.[1][2][8] Users can follow creators, manage watchlists and history, and discover new voices without relying on heavily curated or opaque recommendation systems.[2][3]
Creators get dashboards to upload and manage videos, customize channels, monitor detailed statistics, and even sync or simulcast content from other platforms.[1][4][7] Reviews and tutorials emphasize that Rumble lowers barriers to entry, making it easier for smaller creators to start publishing and growing an audience.[3][4]
Monetization is a major selling point: Rumble offers ad revenue sharing, tips, paid messages (rants), subscriptions, and membership tools, often without the strict thresholds found on rival platforms.[2][3][5] For larger partners, it promotes higher revenue splits, guaranteed CPMs, and licensing deals, supported by integrations with services like Locals.com for community funding.[5]
Free Speech, Moderation, and Rumble’s Growing Role
Rumble’s brand is closely tied to free speech, with marketing that stresses “unfiltered & uncensored” content and opposition to what it frames as Big Tech censorship.[1][2][5] While it maintains community guidelines and a strike system, its policies are designed to be more permissive toward political and controversial speech than many competitors.[2][4][5]
Industry analyses in 2025 note that Rumble’s growth is fueled by creator dissatisfaction with YouTube’s demonetization practices, algorithm changes, and sizable 45% ad-revenue cut.[5] By offering better revenue shares and more predictable monetization, Rumble has attracted independent journalists, commentators, gamers, and podcasters, some of whom sign exclusive deals that make their shows available only on Rumble.[3][5]
Beyond hosting video, Rumble is expanding into infrastructure with initiatives like Rumble Cloud, aiming to provide a censorship-resistant backend alternative to providers such as AWS.[5][8] Supporters view this as the foundation of a parallel content ecosystem less vulnerable to deplatforming, while critics question how such platforms will balance free expression with safety and moderation at scale.[5]