Breaking Records in 2025
Morocco's tourism hit new heights with 18 million projected arrivals by year-end, beating earlier 2026 targets of 20 million.[3][5] Through September, 15 million arrived, with earnings topping MAD 87 billion by August, both up 14%.[5]
Major markets include France, Spain, the UK, and the Moroccan diaspora, with winter boosted by the Africa Cup of Nations drawing sports fans.[3] Minister Fatim-Zahra Ammor highlights economic impacts like 150,000-200,000 new jobs by 2030.[5]
This success, with MAD 54 billion in H1 2025, solidifies Morocco's lead over Egypt and Tunisia amid regional shifts.[2][3]
Top Tourism Trends
Sustainable tourism rises with eco-lodges, desert conservation, and local empowerment projects appealing to conscious travelers.[1] Authentic experiences like Marrakech cooking classes, Fez craft workshops, and Berber village visits dominate.[1][4]
Adventure-comfort blends emerge, including combo packs with quad biking, hot air balloons, camels, and wellness like yoga in nature.[4] Shorter 2-4 day high-value trips and AI-driven planning cater to modern demands.[4]
Business and MICE trends grow via enhanced connectivity, world-class hospitality, and gastronomy, setting outlook for 2026.[8]
Future Growth and Impacts
Aiming for 26 million tourists by 2030, Morocco invests in Cap Hospitality for 14,000 renovated rooms and World Cup 2030 prep.[2][5] Projections forecast MAD 120 billion revenue.[2]
These developments boost real estate, jobs, and training for 150,000 youth, balancing growth with cultural preservation.[2][5] Morocco shapes Africa's tourism future with timeless heritage and modern appeal.[1]