What is Mi?
Mi is the primary consumer-facing brand of Xiaomi, a Chinese company that builds smartphones, smart hardware, and connected devices around a central Internet of Things (IoT) platform. Under the Mi name, Xiaomi delivers high-spec, competitively priced products that bring its mission of “innovation for everyone” to life.
Since its founding in 2010, Xiaomi has expanded Mi-branded products into more than 100 markets, reaching hundreds of millions of monthly active users worldwide.[2] For many consumers, especially in Asia and Europe, Mi is synonymous with affordable, feature-rich Android smartphones and a rapidly growing catalog of smart home devices.
Mi in Xiaomi’s Smart Ecosystem
Xiaomi describes itself as a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.[2] Mi devices form the everyday touchpoints of this platform, including phones, wearables, TVs, audio products, cameras, and home appliances that all interconnect through Xiaomi software and cloud services.
The company’s upgraded “Human x Car x Home” strategy aims to merge personal devices, smart homes, and electric vehicles into one intelligent ecosystem.[2] With HyperOS 2 and HyperAI, Mi products are designed to collaborate and adapt, enabling scenarios where a Mi phone unlocks the car, adjusts home settings before arrival, and orchestrates entertainment and security seamlessly across devices.
Growth, Impact, and the Future of Mi
Industry analysis of Xiaomi’s recent results shows that while smartphones remain core, growth is increasingly driven by IoT devices, services, and new categories such as electric vehicles.[3] Xiaomi reports nearly one billion activated IoT devices on its platform (excluding phones, laptops, and tablets), highlighting how central Mi and related products have become in connected homes worldwide.[2]
Xiaomi pairs this ecosystem expansion with sustainability commitments, targeting carbon neutrality and 100% renewable energy use for its existing businesses by 2040.[2] As the company deepens its investment in AI, software, and cross-device intelligence, Mi is expected to evolve from a hardware badge into a cohesive smart-living layer that follows users across their devices, homes, and cars.